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26.09.29(ν) - 09.29(ν)
19:00 ~ 22:00
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SPIN-OFF 26
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π’ This event is only open to those who have applied in advance and received a confirmation of attendance. Entry is not possible with just an on-site visit. π’ Recruitment Guide - Application Period: ~ 2026.09.21 (Mon) - Winner Announcement: 2026.09.22 (Tue), individual notification π’ Program Guide - 19:00~19:20 OPENING Β· Entry and Opening - 19:20~20:15 SESSION 1. UNOVE Β· UNOVE's unique offline experience strategy in response to domestic and international market changes - 20:25~21:20 SESSION 2. Lush Β· 'Lush-like' offline experience and the brand principles hidden within it - 21:20~21:30 CLOSING Β· Session wrap-up and dismissal π’ Entry may be restricted after the session starts. π’ The event schedule may be partially adjusted depending on on-site conditions.
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π A small gift is prepared exclusively for attendees
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What makes brands that succeed offline different? π€
SPIN-OFF 26 is a brand practitioner session hosted by Sweet Spot, which has been creating offline experiences for the past 11 years.
Rather than focusing on the completed results, it is a place to directly hear about the concerns and choices made to get there β¨
September's theme is 'Message'.
How is the message a brand wants to convey expressed offline?
Practitioners from UNOVE and Lush will share the process of translating messages into spaces and experiences, along with their decision-making criteria at the time π€
βοΈ Only those who have applied in advance and received a confirmation of attendance can participate.
βοΈ Applications are open until 2026.09.21 (Mon), and winners will be notified individually on 09.22 (Tue).
βοΈ Seats are limited, so entry is not possible with just an on-site visit.