The 21st Sunchang Fermented Sauce Festival

In October 2026, a delicious fermented food festival begins in Sunchang, the home of traditional fermented sauces! 🌶️ Celebrating its 21st anniversary this year, the 'Sunchang Fermented Sauce Festival' will be held in the Sunchang Traditional Gochujang Folk Village and Sunchang Fermentation Theme Park areas under the theme of 'The World's Taste, Captured in Sunchang.' It is filled with various spectacles, from the 'Global Gochujang Making' where both Koreans and foreigners participate together, to the grand parade 'King's Presentation Procession' which reenacts the presentation of Sunchang Gochujang to the King during the Joseon Dynasty. You can also enjoy informative K-food experiences such as making kimchi, makgeolli, and meju (fermented soybean brick) yourself. Experience the delicious fermentation culture with your whole body at the augmented reality (AR) mission game 'Find the King of Sauce' and the 'Sauce Lounge' filled with sauce exhibitions and tastings! ✨